We help your business become more competitive with design. Not just by designing things with craft and care; but by planning the actions that will impact you most, over the short, medium or long term. We serve the marketing, branding and editorial functions. More about our services here. Our work gets regularly covered in design news firstname.lastname@example.org
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Itu Chaudhuri completed bachelor’s in architecture from School of Planning and Architecture, Delhi in 1984, but retired from that profession to pursue his interest in letterform and graphic design. After freelancing in a panoply of areas, he formed Itu Chaudhuri Design in 1997 to provide full-service design to marketing, corporate and editorial customers. ICD's work has been covered in design magazines and national newspapers, and separately featured in World Graphic Design (Merrel, 2003). Itu is a columnist with the Business Standard and as a lifelong student of branding, he often speaks and writes on design thinking, brands, typography and design culture. He has also taught as a visiting faculty at the National Institute of Design and some of his other interests include classical Indian music, cricket and science.
Principal | Team Lead
Lisa joined ICD, soon after her graduation in 1997 from the National Institute of Design, where she studied Visual Communication. She runs the studio with Itu and brings in a great amount of energy, enthusiasm and Kabir to the studio. Her powerful design intuition, a sharp understanding of client businesses and excellent organisational ability makes her a favourite, not just amongst peers but clients as well. Lisa has taught and judged at the National Institute of Design and and has varied interests around graphic design, typography and branding. Although she's now over her zealot-esque hatred towards pigeons, she maintains a tempered disdain for low internet speeds.
A graduate from Srishti School of Art, Design and Technology in 2010 Aashim has many years of experience from graphic design studios like Playcan to large publishing and advertising houses like Penguin Random House and J Walter Thompson. His experience across industries makes him a perceptive thinker, and an effective communicator. He does occasionally turn up at the studio with an injured leg, thanks to his football fanaticism.
Right from her graduation project in 2008, Richa has been an integral part of our team. She carries with her the scars of over 50 projects spanning across almost all platforms and spaces that are known to the Graphic Design graduate from the National Institute of Design. As a design principal, she guides the team's design philosophy. Her assiduous approach to every detail of a project and her ability to patiently analyze problems ranging from brand overhauls to stationery shortages make her a model creative director. Although she does turn up on time everyday at 10:00, you know she really wakes up at around 6:00 in the evening when you start hearing strange sounds from behind the largest computer in the studio.
Nitasha studied English Literature at Jesus and Mary college and earned her PGDM from Lal Bahadur Shastri Institute of Management, Delhi. Project management and client relationships form a major part of the former national level basketball player's role at ICD. When not avoiding green vegetables, she can be found reading Jane Austen and Margaret Mitchell.
Niloy graduated in Visual Communication from College of Art, Delhi and following a brief advertising stint, he joined ICD. His strong ideation and drawing skills makes him a key player in packaging and UI web projects and ICD’s go-to person for any illustration brief. When he’s not at work, he is out playing football or jamming with his band 'Post Office'.
Project lead, digital maven, with a sharp eye on the ever evolving frontier of the new in the digital space. A graphic design graduate from MIT, Pune she specialises in charting out complicated workflows for enterprise projects or architecting information for content rich websites; to which she brings an acute business sense.
Vikrant Built his first website when he was twelve, and sixty till date. An ethical hacker who now leads the tech team at ICD. He brings the (often missed) technical nous and leadership to our web and digital projects, interfacing with development teams and solving the 'lost in translation' problem. Current obsession: Bitcoin, mining, he's your man.
Sreeja got the best of the two cultures; Delhi and Kolkata. One brought her close to books, food, and art, while the other guided her into design education, graduating from Pearl Academy, Delhi. At ICD she has worked on large UI/UX projects ranging enterprise platforms, news websites and marketing.
A graduate from NIFT Mumbai, her love for lettering started with her internship at a type design studio. She enjoys working on projects involving illustrations and type design. And her love for discovering new things extends to her kitchen experiments with food as well as her travel escapades.
Half-garhwali half-Korean, an interesting blend of cultures visible in her diverse mix of interests—her love for anime, enviable collection of illustrated books, a passion for food which features in her drawings and her delicate hand-crafted packaging. A fascination for storytelling and illustrative craft finds many channels of expression for this communication design graduate from NIFT Delhi.
A graphic design graduate from NID, Ahmedabad, Aadarsh spent 2 years as a type designer with Ektype before joining ICD. He specialises in Tamil script and was a speaker at Tamil Sangam 2015 and TypoDay 2016. It's a background that gives him rigour, cultural insight and a dollop of marxian analysis. Former U-18 basketball for Maharashtra, and an enthusiastic frisbee player.
Our in-house political scientist, completed her BSc from Utkal University. From the time of her joining, Gayatri has handled the studio's accounts. She makes sure everybody has what they need to work efficiently, from pens to salaries. She is happiest when she is reading books on politics and religion.