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Itu spends most of his time pinpointing and analyzing trends only to avoid them religiously. He follows a rebellious obsession to challenge set conventions and provoke conversations on design thinking and strategy, the same principles on which he founded ICD in 1996. Despite having a degree in architecture from School of Planning and Architecture, Delhi, Itu has been practicing, teaching and writing about design since 1984. In his design writings he observes the interface of design with everything else: management and society, for example. As a writer of fiction, his short stories have dealt with the conflict of will and involuntary behaviours, covering subjects like bodily functions and Parsi-ness. Itu's other obsessions are classical Indian music, cricket and science. He also imparts daily sermons on these topics in, around, above and under the lunch table.
Principal | Team Lead
Lisa joined ICD, soon after her graduation in 1997 from the National Institute of Design, where she studied Visual Communication. She runs the studio with Itu and brings in a great amount of energy, enthusiasm and Kabir to the studio. Her powerful design intuition, a sharp understanding of client businesses and excellent organisational ability makes her a favourite, not just amongst peers but clients as well. Lisa has taught and judged at the National Institute of Design and and has varied interests around graphic design, typography and branding. Although she's now over her zealot-esque hatred towards pigeons, she maintains a tempered disdain for low internet speeds.
Right from her graduation project in 2008, Richa has been an integral part of our team. She carries with her the scars of over 50 projects spanning across almost all platforms and spaces that are known to the Graphic Design graduate from the National Institute of Design. As a design principal, she guides the team's design philosophy. Her assiduous approach to every detail of a project and her ability to patiently analyze problems ranging from brand overhauls to stationery shortages make her a model creative director. Although she does turn up on time everyday at 10:00, you know she really wakes up at around 6:00 in the evening when you start hearing strange sounds from behind the largest computer in the studio.
Kshitij studied Communication Design at the DJ Academy of Design before joining us. A typical break for him would be creating beautiful calligraphy with his prized brush pens. Apart from an expertise in typography, his interests lie in a wide spectrum of subjects, ranging from Greek mythology to cinema, leading to inputs and insights that broaden the design approach in branding and publication projects.
Our reigning geek in packaging, Neha, joined ICD after she gained a collective experience of more than three years in video editing and advertising. She earned her BFA from Amity University. Her copious visual library, aggressive approach towards deadlines, sharp insights, and her ability to swiftly order Chinese make her the most reliable person in the studio.
Niloy joined ICD after completing his graduation in Visual Communication from College of Art, Delhi. Since then, he has impressed everyone with his prolific ability in ideation, which can probably be attributed to his brief stint in advertising. When he's not working on web and digital projects, he is out playing football or jamming with his band 'Post Office'.
Nitasha studied English Literature at Jesus and Mary college and earned her PGDM from Lal Bahadur Shastri Institute of Management, Delhi. Project management and client relationships form a major part of the former national level basketball player's role at ICD. When not avoiding green vegetables, she can be found reading Jane Austen and Margaret Mitchell.
Vikrant joined us after being the CTO for an NGO, opening a web-development company, working as an ethical hacker and building sixty websites, the first of which he designed when he was 12. This varied experience helps him provide informed expertise in our UI and UX projects. When he's not exploring processes to streamline our workflow you can find him shredding the streets of Delhi in his car.
A Communication Design student from DJ Academy of Design, Palash enjoys photography which makes his work rich with vivid imagery. His diploma project, which he completed with us, was a retrospective website for renowned potter and artist, Ira Chaudhuri.
Avi joined us as a diploma project student. She did her schooling in La Martiniere Girls' College, Lucknow, before moving to Pune to study Graphic Design in MIT. Coming from a business family, she loves traveling and calculating the profit margin of every chaat-wala she visits.
Jasvinder is a graduate from Pearl Academy, Delhi. Coming from a science background at school, he looks for logic in everything. He enjoys surfing the internet, and believes it is an infinite network that has a scope for improvement. During his free time you will probably find him with a video game.
Born in Kolkata and growing up in Delhi she feels like she got the best of the two cities. One taught her the love for art, the other guided her into becoming a designer. A fast learner, Sreeja’s analytical ability and smart solutions make her a valuable team member on UI/UX projects. When her eyes aren't glued to a screen, you can find her zoning out, imagining the next apocalypse.
Our in-house political scientist, completed her BSc from Utkal University. From the time of her joining, Gayatri has handled the studio's accounts. She makes sure everybody has what they need to work efficiently, from pens to salaries. She is happiest when she is reading books on politics and religion.