Itu Chaudhuri

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Hidden In Plain View: Physique

First published in a slightly modified form ‘Physique’ in Business Standard, 17 November, in Deep Design, a fortnightly column by Itu Chaudhuri.

Brands place a premium on attention, firing images and words shaped into messages to inform and persuade. Indeed, we live amidst a war for our attention, an exquisitely perishable wisp that lives in the now.

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The Currency of Design

First published in a slightly modified form ‘The Currency of Design’ in Business Standard, 19 November, in Deep Design, a fortnightly column by Itu Chaudhuri.

“I refuse to add to the chorus,” said DOPE, as the the Designer Of Practically Everything was known to his colleagues, “dissing the Rs 2000 note’s design. Instead, let’s treat it as an occasion to ask explore what design means.”

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