Secret Temptation is a female grooming brand by McNroe. It markets contemporary fragrances aimed at young teenage girls. The brand launched its products in the market in the year 2007, and added a few more variants over the years. In 2016, there was a felt need for a brand refresh, to meet the changing trends and expectations of its users. It started a phase out exercise and as a first step, it continued with 5 popular variants, out of 9, and introduce 3 new variants to the range.