Brand

Illustration Credits: Archie Parekh

By My Own Hand

You see it everywhere, absolutely everywhere: rough-and-ready brush lettering or something like it. It’s proudly imperfect and knowingly naive. It’s bold and inkily raw; its voice can be raucous and assertive or tremulous and quivering. It’s on posters, packaging, banners and trademarks of food brands and political movements; on literary book covers, at conferences, and perhaps most of all as messages on social media.

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Illustration Credits: Sonal Singh

The vision-mission exercise

“We’re away on a mission-vision exercise,” said the client’s voice on the phone, speaking Hindi. ‘Vision’ sounded like what philologists call an echo word: a handy utterance meant to downplay the echoed word—mission, in this instance. Like we say ‘tax-vax’ or ‘college-shollege”. Mission-vission.

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big food, small food

Big Food, Small Food

If this hasn’t happened to you, make it happen. Go to a shiny modern retail store near you, and stroll the juice shelves. Your eye is caught by a glass bottle with a metal cap, a mini-replica of the milk bottles of your youth. You take in the charmingly ‘un’-designed bottle. Keep Reading

1 ABrandNewChristmas_Cover

A Carol For A Brand New Christmas

In a saucepan, on medium heat, bring to a boil 3 cups of milk, a cup or so of heavy cream, 3 inch-long cinnamon sticks, vanilla (bean/pods or vanilla essence) and a teaspoon of grated nutmeg. Switch off the heat. Separately, beat 5 egg yolks and sugar until thick ribbons form. Slowly whisk in the hot milk mix, until smooth. Add rum/bourbon/brandy and stir. Refrigerate overnight. Before serving, fold in the stiffly beaten egg whites. Garnish (grated nutmeg, cinnamon, or chocolate; feel free to improvise).

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design-on-top

Visionary Position: Design on Top

Look around you and you likely wouldn’t know it, if you are reading this in print in a developing country, but business is getting very, very attracted to design. If, on the other hand, you are reading this on a screen in a G-8 country, this may seem like settled fact. This is a consummation that designers have long and devoutly wished, and while isn’t, not yet, a ‘best practice’ that corporations adore, it’s no longer just conference-room hype. Power and money demonstrate that.

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