Brand

a trend of trends

Now Trending

Every year, in late December, as the solstices approach—winter or summer, depending on your hemisphere—the design-trends-for-the-next-year articles appear, as if to beat the new year deadline.

Keep Reading

Illustration Credits: Archie Parekh

By My Own Hand

You see it everywhere, absolutely everywhere: rough-and-ready brush lettering or something like it. It’s proudly imperfect and knowingly naive. It’s bold and inkily raw; its voice can be raucous and assertive or tremulous and quivering. It’s on posters, packaging, banners and trademarks of food brands and political movements; on literary book covers, at conferences, and perhaps most of all as messages on social media.

Keep Reading

Illustration Credits: Sonal Singh

The vision-mission exercise

“We’re away on a mission-vision exercise,” said the client’s voice on the phone, speaking Hindi. ‘Vision’ sounded like what philologists call an echo word: a handy utterance meant to downplay the echoed word—mission, in this instance. Like we say ‘tax-vax’ or ‘college-shollege”. Mission-vission.

Keep Reading

big food, small food

Big Food, Small Food

If this hasn’t happened to you, make it happen. Go to a shiny modern retail store near you, and stroll the juice shelves. Your eye is caught by a glass bottle with a metal cap, a mini-replica of the milk bottles of your youth. You take in the charmingly ‘un’-designed bottle. Keep Reading