Design, as a thinking style, is starting to be recognised for its contribution to tackling today’s most complex problems. Its role may be even more important in the future, or the Future, that permanently fascinating horizon which occupies our dreams and fantasies. But not just in making the products and services of tomorrow.
For at least half a century, design has been seeking a seat at the high table. Its leaders, a motley bunch of academics, ‘visionaries’ and the odd forward-thinking practitioner, believe that design should have a greater influence in the public sphere. Why not a presence in government or at least on company boards?