Identity

Illustration Credits: Archie Parekh

By My Own Hand

You see it everywhere, absolutely everywhere: rough-and-ready brush lettering or something like it. It’s proudly imperfect and knowingly naive. It’s bold and inkily raw; its voice can be raucous and assertive or tremulous and quivering. It’s on posters, packaging, banners and trademarks of food brands and political movements; on literary book covers, at conferences, and perhaps most of all as messages on social media.

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Photo Credits: Niloy Kundu | ICD

The Three Ages of Olympic Logos

First published in a slightly modified form in Business Standard, 13 August, in Deep Design, a fortnightly column by Itu Chaudhuri.

Everyone loves a new, public logo. It’s a polarising icon, and comments are free. So it is with Olympic logos. Deep Design seeks not to praise or bury them, but to discover the meaning interred into their bones.

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