Culture

the-currency-of-design

The Currency of Design

First published in a slightly modified form ‘The Currency of Design’ in Business Standard, 19 November, in Deep Design, a fortnightly column by Itu Chaudhuri.

“I refuse to add to the chorus,” said DOPE, as the the Designer Of Practically Everything was known to his colleagues, “dissing the Rs 2000 note’s design. Instead, let’s treat it as an occasion to ask explore what design means.”

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Brand-is-UX

Brand Is UX, Or Something Like That

First published in a slightly modified form ‘Brand Is UX, Or Something Like That’ in Business Standard, 5 November, in Deep Design, a fortnightly column by Itu Chaudhuri.

“The 20th century was the Age of advertising,“ said the Undisputed Strategic Panjandrum, known with awe as USP, “right up to the Great Shift or the digitisation of everything.”

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nobel and bob dylan

Nobel, Dylan and the twilight of authority

First published in a slightly modified form ‘Nobel, Dylan and the twilight of authority’ in Business Standard, 22 October, in Deep Design, a fortnightly column by Itu Chaudhuri.

“The Nobel Committee has won the Bob Dylan Prize,” announced the Always Contrarian Everyman, or ACE, a lapsed academic I’d been introduced to by mutual friends, to help with some research on communications planning.

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the big-game event

The Street, the Studio and Us

First published in a slightly modified form ‘The Street, the Studio and Us’ in Business Standard, 8 October, in Deep Design, a fortnightly column by Itu Chaudhuri.

We learnt a lot about design, and about ourselves, in the last month. Our studio recently curated an exhibition, which pitted ten products by a Swiss product design firm against ten objects from our culture, to ‘tell their stories’.

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Clutter

To Clutter, With Reason and Love

First published in a slightly modified form ‘the laws of Clutter’ in Business Standard, 27 August, in Deep Design, a fortnightly column by Itu Chaudhuri.

“Clutter,” said the Grandiosely Opinionated Deviant, (GOD) “is a master theme of Indian visuality.” He adjusted a pair of futuristic-looking hospital-issue dark glasses, an odd presence in the restaurant we were in. Recovering from eye surgery, he’d asked—summoned, really—my help with making notes and drafting a paper on aesthetics.

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