Culture

the-currency-of-design

The Currency of Design

First published in a slightly modified form ‘The Currency of Design’ in Business Standard, 19 November, in Deep Design, a fortnightly column by Itu Chaudhuri.

“I refuse to add to the chorus,” said DOPE, as the the Designer Of Practically Everything was known to his colleagues, “dissing the Rs 2000 note’s design. Instead, let’s treat it as an occasion to ask explore what design means.”

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Brand-is-UX

Brand Is UX, Or Something Like That

First published in a slightly modified form ‘Brand Is UX, Or Something Like That’ in Business Standard, 5 November, in Deep Design, a fortnightly column by Itu Chaudhuri.

“The 20th century was the Age of advertising,“ said the Undisputed Strategic Panjandrum, known with awe as USP, “right up to the Great Shift or the digitisation of everything.”

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nobel and bob dylan

Nobel, Dylan and the twilight of authority

First published in a slightly modified form ‘Nobel, Dylan and the twilight of authority’ in Business Standard, 22 October, in Deep Design, a fortnightly column by Itu Chaudhuri.

“The Nobel Committee has won the Bob Dylan Prize,” announced the Always Contrarian Everyman, or ACE, a lapsed academic I’d been introduced to by mutual friends, to help with some research on communications planning.

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