The landscape of urban modernity, or the world that our grandparents grew up in, is defined by the volume and density of verbal and pictorial communication. Entire industries centre on it: news, marketing and advertising, and much of design.
Here’s the news from typography, for the world: little things can count for a lot.
In the logo and fashion design commentariat, much press has been devoted to the recent and clear trend of established, iconic fashion companies rebranding themselves with plain, sans-serif lettering, moving away from the classic forms of Roman, serif letters. A defection to an enemy country!
Draw a flower, carefully unfurling its petals. Follow the line of its sinuous stem, adding tendrils to its flow, extending and multiplying their curves, sprouting a bud here and a leaf exactly there. Repeat, with loose wrist and elegant variation, and an ornament is born. Surely making and looking at them an innocent even natural, pleasure?
A human being, wrote sci-fi writer Robert Heinlein, should be able to fight, write poetry and die gallantly, among 18 more things. Specialisation, he famously said, is for insects.