Secret Temptation is a female grooming brand by McNroe. It markets contemporary fragrances aimed at young teenage girls. The brand launched its products in the market in the year 2007, and added a few more variants over the years. In 2016, there was a felt need for a brand refresh, to meet the changing trends and expectations of its users. It started a phase out exercise and as a first step, it continued with 5 popular variants, out of 9, and introduce 3 new variants to the range.
First published in a slightly modified form ‘Physique’ in Business Standard, 17 November, in Deep Design, a fortnightly column by Itu Chaudhuri.
Brands place a premium on attention, firing images and words shaped into messages to inform and persuade. Indeed, we live amidst a war for our attention, an exquisitely perishable wisp that lives in the now.
First published in a slightly modified form ‘The Currency of Design’ in Business Standard, 19 November, in Deep Design, a fortnightly column by Itu Chaudhuri.
“I refuse to add to the chorus,” said DOPE, as the the Designer Of Practically Everything was known to his colleagues, “dissing the Rs 2000 note’s design. Instead, let’s treat it as an occasion to ask explore what design means.”
First published in a slightly modified form ‘Indian Embassy Hacks: We’re a Joke of Global Hackers Community’ in www.quint.com, on 8 November.
Recently several Indian Embassy websites were hacked by Kapustkiy & Kasimierz L 2 Pentesters from Netherland, using the most basic security hack of SQL Injection.
First published in a slightly modified form ‘Brand Is UX, Or Something Like That’ in Business Standard, 5 November, in Deep Design, a fortnightly column by Itu Chaudhuri.
“The 20th century was the Age of advertising,“ said the Undisputed Strategic Panjandrum, known with awe as USP, “right up to the Great Shift or the digitisation of everything.”