Brand-is-UX

Brand Is UX, Or Something Like That

First published in a slightly modified form ‘Brand Is UX, Or Something Like That’ in Business Standard, 5 November, in Deep Design, a fortnightly column by Itu Chaudhuri.

“The 20th century was the Age of advertising,“ said the Undisputed Strategic Panjandrum, known with awe as USP, “right up to the Great Shift or the digitisation of everything.”

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nobel and bob dylan

Nobel, Dylan and the twilight of authority

First published in a slightly modified form ‘Nobel, Dylan and the twilight of authority’ in Business Standard, 22 October, in Deep Design, a fortnightly column by Itu Chaudhuri.

“The Nobel Committee has won the Bob Dylan Prize,” announced the Always Contrarian Everyman, or ACE, a lapsed academic I’d been introduced to by mutual friends, to help with some research on communications planning.

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the big-game event

The Street, the Studio and Us

First published in a slightly modified form ‘The Street, the Studio and Us’ in Business Standard, 8 October, in Deep Design, a fortnightly column by Itu Chaudhuri.

We learnt a lot about design, and about ourselves, in the last month. Our studio recently curated an exhibition, which pitted ten products by a Swiss product design firm against ten objects from our culture, to ‘tell their stories’.

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Clutter

To Clutter, With Reason and Love

First published in a slightly modified form ‘the laws of Clutter’ in Business Standard, 27 August, in Deep Design, a fortnightly column by Itu Chaudhuri.

“Clutter,” said the Grandiosely Opinionated Deviant, (GOD) “is a master theme of Indian visuality.” He adjusted a pair of futuristic-looking hospital-issue dark glasses, an odd presence in the restaurant we were in. Recovering from eye surgery, he’d asked—summoned, really—my help with making notes and drafting a paper on aesthetics.

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Photo Credits: Niloy Kundu | ICD

The Three Ages of Olympic Logos

First published in a slightly modified form in Business Standard, 13 August, in Deep Design, a fortnightly column by Itu Chaudhuri.

Everyone loves a new, public logo. It’s a polarising icon, and comments are free. So it is with Olympic logos. Deep Design seeks not to praise or bury them, but to discover the meaning interred into their bones.

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PHOTO CREDITS: JASVINDER SINGH| ICD

We, the Undersigned

 

“The trouble with you creative fellows,” said VSOP (Very Superior Old Person), “is that you think brand only means advertising, or synthesising emotions to sell your widgets.”

I’d sought advice on Brand India for an article, and sat across chutney sandwiches and coffee in the understated lounge of the lushly landscaped International Information Centre. I protested that no, I didn’t think so, and wasn’t in advertising. But VSOP, a retired bureaucrat of Great Standing, and known to be “an acquired taste”, was in spate. Keep Reading

Blog-cover photo

Making Sense of Election Symbols

By themselves, symbols mean nothing. It takes prior knowledge to associate, purely by convention, a white-tipped cane with its blind owner. More connotative symbols acquire meaning by social processes. In an English storybook, a cock may announce the break of day, while its Indian cousin, the murga, may identify a certain type of tandoori joint. Each of these uses a code, a script that tells us what the once-arbitrary symbol means in a particular context.

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