First published in a slightly modified form ‘Hello Good Lookin’’ in Business Standard, 22 July, in Deep Design, a fortnightly column by Itu Chaudhuri.
Secret Temptation is a female grooming brand by McNroe. It markets contemporary fragrances aimed at young teenage girls. The brand launched its products in the market in the year 2007, and added a few more variants over the years. In 2016, there was a felt need for a brand refresh, to meet the changing trends and expectations of its users. It started a phase out exercise and as a first step, it continued with 5 popular variants, out of 9, and introduce 3 new variants to the range.
First published in a slightly modified form ‘Physique’ in Business Standard, 17 November, in Deep Design, a fortnightly column by Itu Chaudhuri.
Brands place a premium on attention, firing images and words shaped into messages to inform and persuade. Indeed, we live amidst a war for our attention, an exquisitely perishable wisp that lives in the now.
First published in a slightly modified form ‘The Currency of Design’ in Business Standard, 19 November, in Deep Design, a fortnightly column by Itu Chaudhuri.
“I refuse to add to the chorus,” said DOPE, as the the Designer Of Practically Everything was known to his colleagues, “dissing the Rs 2000 note’s design. Instead, let’s treat it as an occasion to ask explore what design means.”