Brand-Impression

Physique Part 1: I Like Your Body: The Grip of Physique

First, the news. When Tech Mahindra, Indian conglomerate Mahindra’s engineering and technology arm, bought a controlling stake in the Italian auto design company Pininfarina it was, said chairman Anand Mahindra, meant to address “the increasing design sensibilities of today’s consumers,” for whom “product design will greatly influence customer choice”. Pininfarina already works with Mahindra on SUV design, and on a concept electric car.

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Rhythm-House

Requiem for the Music Store

First, the news. On a sad day for music lovers, especially those of the classical kind, the iconic music store Rhythm House, at Kalaghoda in Mumbai, shut down its online ordering service citing “obvious reasons”, in a message on its website on Valentine’s day. The physical shop shut down two months ago.

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