Look around you and you likely wouldn’t know it, if you are reading this in print in a developing country, but business is getting very, very attracted to design. If, on the other hand, you are reading this on a screen in a G-8 country, this may seem like settled fact. This is a consummation that designers have long and devoutly wished, and while isn’t, not yet, a ‘best practice’ that corporations adore, it’s no longer just conference-room hype. Power and money demonstrate that.
First published in a slightly modified form ‘Brand Is UX, Or Something Like That’ in Business Standard, 5 November, in Deep Design, a fortnightly column by Itu Chaudhuri.
“The 20th century was the Age of advertising,“ said the Undisputed Strategic Panjandrum, known with awe as USP, “right up to the Great Shift or the digitisation of everything.”
First published in a slightly modified form ‘Branding, to a degree’ in Business Standard, 10 September, in Deep Design, a fortnightly column by Itu Chaudhuri.
In India, the notion of the brand is both nascent and spreading at a gallop. States, NGOs, government bodies, spiritual leaders, cricket teams, and other once-unlikely entities are starting to receive marketing attention, so the brand is never far behind. It’s the new orthodoxy.
First published in a slightly modified form ‘the laws of Clutter’ in Business Standard, 27 August, in Deep Design, a fortnightly column by Itu Chaudhuri.
“Clutter,” said the Grandiosely Opinionated Deviant, (GOD) “is a master theme of Indian visuality.” He adjusted a pair of futuristic-looking hospital-issue dark glasses, an odd presence in the restaurant we were in. Recovering from eye surgery, he’d asked—summoned, really—my help with making notes and drafting a paper on aesthetics.
First published in a slightly modified form in Business Standard, 13 August, in Deep Design, a fortnightly column by Itu Chaudhuri.
Everyone loves a new, public logo. It’s a polarising icon, and comments are free. So it is with Olympic logos. Deep Design seeks not to praise or bury them, but to discover the meaning interred into their bones.
Hamburger menu bashing is a popular theme on almost every blog, worth its salt, writing on UX/UI. Thankfully it’s a debate, not a conclusion (here’s one). And the hamburger saviours have enough of a voice, for me to not feel nervous as I write this.
First, the news. At a recent WPP conference, sponsor Rajasthan Patrika (the group that owns the popular daily of the same name) challenged participants to make ‘Hindi cool’. Storyboard editor Anant Rangaswami judged their efforts, not favourably; but his insightful piece argues that we should invert cause and effect. If Hindi newspapers invested in design, he says, Hindi would look cooler; and Hindi publications would get the increased advertising rates commensurate with their robust readership growth, while their English confrères continue to increase their ad rates despite feeble, none or negative growth.