Every year, in late December, as the solstices approach—winter or summer, depending on your hemisphere—the design-trends-for-the-next-year articles appear, as if to beat the new year deadline.
You see it everywhere, absolutely everywhere: rough-and-ready brush lettering or something like it. It’s proudly imperfect and knowingly naive. It’s bold and inkily raw; its voice can be raucous and assertive or tremulous and quivering. It’s on posters, packaging, banners and trademarks of food brands and political movements; on literary book covers, at conferences, and perhaps most of all as messages on social media.