Background iDiscoveri is in the corporate training and education spaces. It espouses a theory of experiential learning that uses the outdoors as a stage where people can enact and reflect upon their drives and behaviours. It also recognises that group dynamics depend on personal discovery.
Brand Idea The identity brings out the promise inherent in the name. It embeds the individual in a natural context, not as a scenic change, but by providing an opportunity for the reflective processes so necessary to grow as a person.
Expression The “Who’s in charge?” line, used in the brochure, strongly puts transformation and effectiveness in the hands of the individual. Each spread has split headlines that add a twist to the message. “Can you lead?” says one, referring to a corporate leader; the gate fold reveals “…hearts and minds?” reminding people that authority rarely works, whereas empathy does. The message and design fuse leadership roles as parent, teacher and corporate leader, adding to an individual 'whole'.