we help your business become more competitive with design. not just by designing things with craft and care; but by planning the actions that will impact you most, over the short, medium or long term. we serve the marketing, branding and editorial functions, on the screen, in print, on the shelf or anywhere, really; with visual design, or a concept.
the brand view is central to much of our work. it is behind much of the effectiveness of design. listed below are some of its aspects which feature to varying degrees during projects. sometimes we offer these as independent projects.
distinctive packaging gets noticed on the shelf, appeals emotionally to the subconscious, and reassures the rational mind with facts to unlock purchase. most importantly, packaging must capture the brand’s spirit, without words or advertising. icd studies brand, shelf and shopper to create a marketing asset.
As businesses transform digitally, the screen becomes the face of the brand. Employees come to work on a screen, while consumers buy on one. Their experience is your brand; users come to know you through how efficiently, easily and delightfully you serve them. We direct attention, reducing cognition and fatigue, reduce learning time, or increase engagement.
Benefits, promises, ideology, your story. They are the message, but will your material be noticed and recalled when it matters, and can your website inspire and convert? We plan your communication, starting from the business and the content, and conceive strategy and content to win your audience over. It’s wrapped in a design that speaks in your brand’s voice. By using emotion and personality, we can touch people’s minds, and with distinctive visual branding, build a memory link to your product, business or cause. Branded communication lasts.
Newspapers, magazines, websites, books: all in a rapidly changing media landscape. Whether print or web, only engaging content, displayed with user-informed design, actually creates readers. Distinctive design creates brand value on the newsstand or the web, by ensuring that readers tell you apart from the blur of media. ICD helps develop magazines, newspapers, responsive websites or apps that can be both popular and different. Or books that break the mould, making landmarks in a rapidly changing reading culture.
Design is at the centre of the brand. Some businesses may survive, or even thrive, without a consciously managed brand. Every business, with or without a ‘bible’, needs a deliberate design effort to deliver on its promise to customers, and ensure its sustainability.
will your new product need its own brand or prosper under your existing one? the question is vital. without a clear picture of the ‘whole’, complex brands can confuse customers, and destroy value. a clear organisation amplifies your brand over time. there’s a spectrum of solutions: we help you decide. a clear organisation amplifies your brand over time. there’s a spectrum of solutions: we help you decide.
a brand is a feeling that customers attach to your name. It is refreshed daily: by your products, where you sell them, your people, or your advertising. Unify all these under a powerful idea and your customers ‘get’ what you’re about; don’t and you risk being ignored. We help you find it and shape it to your advantage.
people make choices by comparing things, ranking them, and ignoring what they can’t put in a slot. your position is ‘where’ you are on their mental map and is essential to a go-to-market plan. we help you define and clarify yours. next stop: your identity.
Brands have evolved, and today they must compete for shrinking mindspace. A name lodged in memory is a tangible asset. Modern names need to become web properties, be extendable, or even enter popular speech. We help clients make a name—one that fits in and stands out.
mind-opening workshops to clarify a problem, or look at a brand anew. we’ve helped businesses imagine a shared picture of success, chart a five year journey, gather around a mandate, chart an authentic vision, mission, or purpose mind-opening workshops to clarify a problem, or look at a brand a new. we’ve helped businesses imagine a shared picture of success, chart a five year journey, gather around a mandate, chart an authentic vision, mission, or purpose.