Design stories with Itu Chaudhuri
The brand website is the company’s face. The website will brand the business or organisation, with or without its permission, or direction. So designing a website—and even a transactional app in some cases— forces the owner and designer to confront questions. What is its core reason to exist, its role in the world? How does this play out in practice?
Itu joins a list of speakers at IIT-Guwahati for Ishanya Design Stories to speak about the studio’s experience in branding for the web—from enterprise product design with task based logical interactions to brand sites expressing a brand voice. And answers questions on use of AI for design, web design for visually challenged, and role of art and aesthetics in design today. Header image by the team at Ishanya 2020, IIT-G.
Header image by the team at Ishanya 2020, IIT-G.