A serious newspaper gets a relaxed weekend supplement
Eye, the Sunday supplement of Indian Express, was created to carry relaxed weekend reading, with lifestyle, books, arts and technology. The need was to create a relaxed ambience, distinct from the paper’s Sunday edition.
an intimate, friendly identity
The new headline typefaces shifts the reader’s expectation from news to leisure, while remaining appropriate for literature, technology and cultural subjects. The masthead in lower case gives the brand an intimate and friendly identity, and the same approach extends to the clear, bold navigation elements on the top of each page.