background
UnifyApps is founded by Pavitar Singh, a tech leader with proven experience in leading a global technology company for more than a decade—from its early days to going public.
UnifyApps is a SaaS platform that wants to reduce fragmentation and clutter in the enterprise SaaS world with a suite of applications, integrations and AI agents—to connect disjointed applications and empower users.
ICD is collaborating with UnifyApps as the principal design partner for UI UX of all their products, their website and brand communications. The identity design was part of the initial branding effort.
objective
UnifyApps is helping enterprises transition from legacy processes and systems to the AI age in the least disruptive way, using its future-ready platform based on AI to improve business outcomes at scale.
Connection or unity is the central idea. Infinite efficiency and improvements are the intended outcomes.
In our view, the identity—to succeed as a full representation of UnifyApps’ impact on its client’s businesses—had to express unity and infinity together and in a distinct manner.
identity design
An infinite loop inspired ‘U’ shape captures the two central ideas efficiently. Additionally, there is pace and a centrality in the form, ideas that Unify’s team personifies.
Basic shapes in primary colours loop though the infinite ‘U’, expressing the limitless efficiency and value generated for clients by Unify, with its connected ‘systems’ and ‘applications’.
The Unify identity is extended and applied effortlessly to its many extensions like low-code builders, automation and data to name a few.
Agentic AI and SaaS product design
ICD leads the product and UI UX design of all UnifyApps products. Their current suite includes Unify Agentic AI, Unify Applications, Unify Automations, Unify Data, Unify Integrations. ICD functions as the design partners
Each product is part of a suite of solutions being used by clients entering the AI era.
impact
The identity and branding together gave the UnifyApps team a set talking points and the distinctiveness they’d need for a brand that offers a multi-product suite of powerful applications. The strong identity and branding expresses the Unify brand to the world of enterprise SaaS and beyond. UnifyApps’ has raised 31 million USD from marquee investors like Elevation Capital and ICONIQ to bring AI to lead enterprises into the age of AI.
shareunlocking the power of enterprise AI agents to lead companies into the AI age
UnifyApps is an enterprise AI agent platform that is leading enterprises into the age of AI. The UnifyApps platform offers a suite of products across Agentic AI builders, data unification, AI application builder and SaaS integrations. UnifyApps’ stated goal is to bring the benefits of AI to every department. ICD has collaborated with the team at UnifyApps from day 1 as their product and brand design partners. Our engagement with UnifyApps spans UI, UX, identity and website design.
the infinite U
UnifyApps’ identity idea is rooted in connection—to reduce fragmentation and friction in enterprise applications by connecting data and workflows, empowering them with AI agents. The logo expresses this boundless power with a bounded information loop that reminds one of unity and infinity at once.
designing products for the AI powered enterprise
ICD leads the product design for each UnifyApps product. The five principal products in UnifyApps’ stable are transforming large enterprises. Unify Agentic AI—to build and manage enterprise AI agents and workflows, Unify Applications—their low-code app and interface builder, Unify Automations—to automate complex business processes. Unify Data—consolidate enterprise data.
building at scale for solutions that scale
In only a year and a half since its founding, UnifyApps’ products are being used at enterprise scale. To serve a clientele that is diverse and large— from one of the world’s Largest Private Sector Banks to a European telecommunication giant—the products are always designed with scale in mind. ICD’s teams work with UnifyApps’ product manager and dev teams to build for scale, with speed.
a marketing and resource center website
UnifyApps is in the growth phase of its journey and operates at the front of a new, exciting industry. The sales and onboarding teams need a central place to communicate the product’s strategic value and technical documentation with clarity, confidence and depth. ICD’s website design and stewardship enables both.
the UnifyApps brand layer, on the product and beyond
The UnifyApps identity and character are suffused across all products and industry events across the globe, giving them a distinct presence.
sharepartner-in-charge and creative director lisa rath | identity design ashok dey, swaranjali wadhawan, pradyut nath, saumya dalal, shreya duggal | alternate identity design concepts arpit sharma, abhishek ghosh, sreeja chatterjee | product design lisa rath, sreeja chatterjee, arpit sharma, abhishek ghosh, ujjawal aggarwal, sugandha jain, vishnuprasad KP, rahul malik, reddyrowthu durga sai vamsi, jatin kumar | website design shreya duggal, pradyut nath | website development alok joshi, shivani verma
