inside stories
Secret Temptation Talc: more than just beauty
A pack for Secret Temptation’s range of functional talcum powders. The idea: balancing functionality and beauty together. We are in our favourite phase—wayfinding. Let’s take you through the journey so far:
![](https://res.cloudinary.com/dvklutj2x/image/upload/v1628586612/kpr9eyy0xv61lxywvyjb.jpg)
![](https://res.cloudinary.com/dvklutj2x/image/upload/v1628586629/fc1ysu0b1lobjfgguxgh.jpg)
![](https://res.cloudinary.com/dvklutj2x/image/upload/v1628586646/ucegyoswn4gbhkb8ywi9.jpg)
Trying to express functionality through indicative mnemonic devices. The mnemonics are ornate and elegant—ensuring the promise of beauty also gets across.
![](https://res.cloudinary.com/dvklutj2x/image/upload/v1628586662/fhu3ttezat2zek4zm8m9.jpg)
![](https://res.cloudinary.com/dvklutj2x/image/upload/v1628586680/m5esqipy9gsjjgxishyf.jpg)
![](https://res.cloudinary.com/dvklutj2x/image/upload/v1628586697/hrrxprc7lijofcpb8ciq.jpg)
We explored a typography centered approach to highlight the three variants that make up the range.
![](https://res.cloudinary.com/dvklutj2x/image/upload/v1628586715/ax6h5mybjerbempg2vnq.jpg)
![](https://res.cloudinary.com/dvklutj2x/image/upload/v1628586735/dxnvsmeod6slv1ileicw.jpg)
![](https://res.cloudinary.com/dvklutj2x/image/upload/v1628586753/qevkedpe6hzvksmqr2br.jpg)
![](https://res.cloudinary.com/dvklutj2x/image/upload/v1628586770/tvxvf9bxg1ewxwaephli.jpg)
Refining the idea with each approach, we inched closer to the final form for the range. Which road took us home? We’ll see soon.