A pack for Secret Temptation’s range of functional talcum powders. The idea: balancing functionality and beauty together. We are in our favourite phase—wayfinding. Let’s take you through the journey so far: 

Trying to express functionality through indicative mnemonic devices. The mnemonics are ornate and elegant—ensuring the promise of beauty also gets across.

We explored a typography centered approach to highlight the three variants that make up the range.

Refining the idea with each approach, we inched closer to the final form for the range. Which road took us home? We’ll see soon.