Intense is a no gas deo range from Wild Stone, their latest entrant for this hyper-competitive category. We were approached to design a pack for the new range.
Indian consumers have come to perceive no gas deos as containinging more perfume and no “gas” than their aerosol based counterparts, hence delivering a more “intense” experience. We needed a pack that could clearly differentiate Intense from Wild Stone’s other ranges but still be a part of the family.
The design is minimal in scale to create a tiny intense area that reverberates across the larger space, mirroring the thought behind the intensity of the perfume.
A supernova pierces the deep, dark space of the pack, bringing out the ‘intensity’ to the fore in the centre of the pack.
The signature torn label and the scratch mark are a nod to Intense’s relationship with the Wild Stone family.
The torn label takes on a new avatar—it’s now black and intense, at home in its new world. A new label architecture was crafted to differentiate the non-gas ranges from the regular variants; a second, breakaway piece of the torn label now informs the user about the new variant and reminds them of the fact that it’s not the usual stuff, but the new Intense fragrance, a notch above the rest.
The design resulted in a stylish pack that keeps the idea of concentrated intensity alive and strengthens their position in the non-gas deo market.
intense fragrance for an intense world
Intense is Wild Stone’s new no gas deo range. We were approached to design a pack for the new range—one which could differentiate it enough for a new segment yet keep it within the Wild Stone family.
a new star in the wild stone galaxy
The signature torn label gets a new architecture for Intense. A smaller, breakaway label is introduced at the bottom of the can, highlighting the new, no-gas range.
intense experiences are part of our daily lives
The deep, almost sombre backdrop of the pack is fiercely pierced by a starburst—symbolic of the promise of concentrated intensity in Intense and of course, our lives.
partner-in-charge & creative director itu chaudhuri | design concept itu chaudhuri, niloy kundu | design development niloy kundu, mitul grover | production mitul grover | alternative design concept ashok dey, prashant gaikawad