Background
Strawberry Fields is an established, successful kindergarten school in Chandigarh, now a higher secondary school.
Problem
The goal of the identity is to show an education that’s socially connected, but also stresses the individual in the group.
Solution
The final logo shows the strawberry unit combined into a larger strawberry, thus reflecting the idea of community. The white spaces between the forms show active children in different orientations, which add a dimension of life and play within a disciplined structure.
The brochure turns the strawberry theme into a communicative motif, extending to art and literature, as well as to mathematics or biology.
This not only reinforces a memorable symbol, creating a valuable visual brand asset, but implants the thought that learning is based on real examples interlinked by ideas, rather than taught in isolated silos.
shareIn a community, each member is a part of the whole
Strawberry Fields is a kindergarten school in Chandigarh, now a higher secondary school, founded by the Durga Das Foundation. As they started out, we were approached to design a logo and a brochure that reflected their philosophy of education.
education that’s socially connected but individual
In the logo, multiple strawberry units combine to form a larger strawberry, reflecting the idea of community. With white spaces showing active children in different orientations, adding the dimension of life and play within a disciplined structure.
reinforcing the strawberry symbol
The brochure turns the strawberry theme into a communicative motif, extending to art and literature, as well as to mathematics or biology. Creating a valuable visual brand asset and implanting the idea that learning is based on real examples, interlinked by ideas, rather than taught in silos.
share
