Background
AmSoft Systems is an IT company that was founded in 1990. They help businesses improve their network systems by transforming their current IT infrastructure into a services oriented architecture.
Identity
The identity is conceived as an A (for AmSoft) that has been reduced to a binary abstraction, such as nodes in a network or bits in a program.
Space
The highlight of the office interior is the walk along a central double-height ‘street’ that begins at the entrance and culminates in the conference area. The street has ‘floating’ partitions that separate it from the open workspaces that remain in view as one walks through. The partitions become objects of narration and invention, drawn from different mathematical themes to create an environment that tells the story to visitors and simultaneously encourages innovation among insiders.
sharethe power of networks. a passion for maths. a maven’s lair. a stage for inspiration
AmSoft Systems is an IT company that was founded in 1990. They help businesses improve their network systems by transforming their current IT infrastructure into services oriented architecture.
the identity alludes to the name and business
A (for AmSoft) that has been reduced to a binary abstraction, such as nodes in a network or bits in a program
the ‘street’ with ‘floating partitions’ become objects of narration
The highlight of the office interior is the walk along a central double-height ‘street’ with ‘floating’ partitions that separate it from the open workspaces, drawn from different mathematical themes
sharePartner-in-charge & Creative Director Itu Chaudhuri | Art Director & Design Development Lisa Rath
