Background
Strawberry Fields Play School is the first choice of Chandigarh parents and a second home for young kids helping them prepare in their journey for lifelong learning by teaching through play and experience.
Discovery
After their high school, Strawberry Fields was looking to redesign their playschool website to reflect their focus on nourishing young minds that love and enjoy the process of learning. A school committed to adapt the system to each child’s individuality and pace.
Strategy
While play is a common theme for most preschools, a step further is better. A bolder voice that can instantly be recognised as a champion for learning can and should be fun.
Design
Shunning rectangles, the irregular and active shapes loudly signal the importance of play in learning: more the better, no such thing as too much.
These raw shapes become containers for photographs; they turn into boxes for illustrations that endlessly paint fun into activities.
Geometric figures, like playful companions, animate the school’s take on a child’s primary forms of learning. The day’s timeline becomes a string of beads.
Result
Together they create a voice that speaks of play and discovery, takes it to heart and wears it proudly on its sleeve. A bold tone of voice for Strawberry Fields, who reimagines learning to truly be fun in practice. The lessons we attended sure were, even for us!
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play is brain’s favourite way of learning
Strawberry Fields Play School is the first choice of Chandigarh parents and a second home for young kids helping them prepare in their journey for lifelong learning by teaching through play and experience.
Celebrating what naturally comes to a child, and nourishing it.
Strawberry focuses on working with what comes to a child naturally, a sense of curiosity for the world, and a hunger for fun! This became a crucial story that needed telling.
Creating moments of learning and discovery through play.
The moments when children are truly engaged, getting messy and discovering this world.
The day at strawberry fields tailored for spontaneity.
The day’s timeline, crafted to blend play and learning, becomes a string of beads.
sharepartner-in-charge & creative director lisa rath | art director & designer niloy kundu | design development srishti verma | alternate design concept srishti verma | writer nitasha basu | animator niloy kundu | Creative Photographer Mitul Grover | tech lead vikrant gupta | developer pawan kumar | project duration 3 months
