Prodapt website
Based in Chennai, India, Prodapt provides software and services to the world’s biggest telcos and network equipment providers. Prodapt wanted to sell to a better class of clients, win larger contracts and attract the best talent. We were asked to give Prodapt a new personality for this journey, and to express it in a new corporate website. We were approached, in the client‘s words, to make them “look cool” to talent and “to make us look bigger than we are”. The new website would be the vehicle to express this new personality.
A higher purpose
First, Prodapt needed to capture its aspiration in a narrative. We came up with ‘Switch on the world’. It immediately places Prodapt in a new light—a company that connects digital service providers to end users rather than just servicing telcos.
A sharp, self-assured character through visual design
The grids signal order and reliability. Red imparts the spirit of a challenger. Built in micro-animations make for a smooth, rewarding scrolling experience. Applied, this language gives Prodapt the personality of a confident and ambitious leader, with an edge. The site also fully adapts to mobile and other devices of different sizes.
Writing about software for a wider world
Prodapt’s writing about its services was heavy on technical detail and jargon. It primarily addressed industry insiders. We rationalized their service architecture and renamed their core services. We then wrote descriptions that spoke of business benefits rather than on-ground mechanics.
A position as a coveted employer
Prodapt wanted to consolidate its position as a leading employer in the industry. A new microsite speaks to candidates in an authentic and transparent way about life inside Prodapt, growth opportunities and benefits. It celebrates the value Prodaptians bring to the real world with their work. The visual language of the corporate site was carried forward with a different colour treatment. Green gives a fresher, lighter feeling to a platform designed for a predominantly young audience. It is also distinct from the red and gives the viewer visual relief.
sharePartner-in-charge Itu Chaudhuri | Creative Director Lisa Rath | Design Concept Ritu Kumari, Ashok Dey | Design Development Ritu Kumari, Ashok Dey | tech lead Vikrant Gupta | developer Alok Joshi, Shivani verma | Copywriting Akhoury Abhishek | Project Managment Akhoury Abhishek | Project Duration 5 months
