Background
This series is Wild Stone’s entry into the ‘Aqua’ space. This can be thought of as a sub-category, in which a blue product and mentholated cooling is common. For most mass grooming brands, they are considered necessary, with sales spiking in summer and the moist weather.
Brand Thinking
With the generic deo range having established the clawmark as an iconic asset, in the arrival of sub-brands, the design theme employs them more freely.
Design
In this mass brand, sunlight plays mischievously underwater, and recalls the mystique of underwater lovemaking, forbidden, secret and momentary. The freshness of the morning shower, it suggests, may well be the scene of early sexual encounter.
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Cool, blue and mysterious. Wild Stone goes under water
Wild Stone’s entry into the ‘Aqua’ space with a blue product and mentholated cooling vibe which acts as a catalyst for sales spiking in summer and the moist weather. In this mass brand, sunlight portrays mischievous mystique of an underwater lovemaking, forbidden, secret and momentary. It signifies the freshness of morning shower and the scene of early sexual encounter.
sharepartner-in-charge & creative director itu chaudhuri | art director richa bhargava | design concept vrinda bhageria | design development vrinda bhageria, saumya kharbanda, neha bajaj, kshitij tembe | production neha bajaj, udit shankar , niloy kundu | production simrat singh, richa bhargava | alternate design concepts shantanu salgaonkar | project duration 1 year
