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Ultra Sensual is a new range of men’s grooming products from Wild Stone, a fragrance-led men’s grooming brand. A deodorant, an eau de parfum, face wash, hair gel, shaving foam and shower gel make up the Ultra sensual range. We were approached to design the pack for this new line.
strategy
The name Ultra Sensual is direct and obvious. But visualising sensuality, that too in a fragrance is a challenge.
Visible forms and sources of sensuality provided the opening. Our approach: we would represent sensuality through touch—and transfer that feeling to the user’s mind. We would encourage him to smell, more vividly, by stimulating his vision
design solution
Many people have spent a pleasant moment running a piece of silk, a feather or a paintbrush across our skin. Sensually. This was our point of attack.
The Ultra Sensual pictures the soft caress of a paintbrush. The fleshy, red brushstrokes are raw and spontaneous. Yet they are fluid and soft—hinting at the union of the feminine and the masculine.
impact
The Ultra Sensual range quickly became one of Wild Stone’s best sellers in modern format retail and online.
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sensuality that transcends the senses
The Ultra Sensual pack visualises the scent of sensuality, merging the sense of smell and sight to achieve an effortless expression of the idea behind the scent, one that goes beyond sensory perceptions alone.
soft but unabashed
The brushstrokes are luscious and have soft curves but they also have a care-free and spontaneous touch to them—hinting at the union of the feminine and the masculine.
a new range with a new language
A deodorant, an eau de parfum, face wash, hair gel, shaving foam and shower gel make up the Ultra sensual range. The design factored in the diversity of the range to enable consistency across the range.
sharepartner-in-charge itu chaudhuri | creative director richa bhargava | design concept itu chaudhuri, niloy kundu | design development niloy kundu
