Background
Thunder is the second sub-brand (with promotional support) launched after the generic deo range.
Brand Thinking
By the time Thunder was launched, the generic deo range had established the clawmark as an iconic asset. With the arrival of sub-brands, giving the design theme license to interpret and modify them more freely, responding to the thematic cues of the sub-brand.
Design
Thunder is associated with impending drama; with lovemaking, in popular reference—and it is invoked to signal a sudden dramatic shattering of inhibitions. The clawmarks picture this.
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Shatter inhibitions. Wild Stone Thunder crashes the sound barrier
Thunder is associated with impending drama; with lovemaking, in popular reference—and it is invoked to signal a sudden dramatic shattering of inhibitions. The clawmarks picture this.
sharepartner-in-charge & creative director itu chaudhuri | design concept simrat singh | design development simrat singh, niloy kundu | production niloy kundu, richa bhargava | project duration 6 months
