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project-lead
Branding the definitive MBA for the new product economy / JK Lakshmipat University
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creating a world of personalised comfort / Sleepwell

as businesses transform digitally, the screen becomes the face of the brand. employees come to work on a screen, while consumers buy on one. their experience is your brand; users come to know you through how efficiently, easily and delightfully you serve them. we direct attention, reducing cognition and fatigue, reduce learning time, or increase engagement.

services / digital

project-lead
project-lead
a better road for trucking / Eicher
project-lead
design is integral to education, and vice versa / Manisha and Harsh Gupta

design is at the centre of the brand. some businesses may survive, or even thrive, without a consciously managed brand. every business, with or without a ‘bible’, needs a deliberate design effort to deliver on its promise to customers, and ensure its sustainability.

services / branding & identity

project-lead
project-lead
new
Kohler experience centre: retail display detailing and enhancement / Kohler
project-lead
making light of Jack Daniel’s / Brown Forman

distinctive packaging gets noticed on the shelf, appeals emotionally to the subconscious, and reassures the rational mind with facts to unlock purchase. most importantly, packaging must capture the brand’s spirit, without words or advertising. ICD studies brand, shelf and shopper to create a marketing asset.

services / packaging

project-lead
A pottery story: the work of Ira Chaudhuri / Ira Chaudhuri
project-lead
the charge of activism and rigour of research / Arsenal Institute for Film and Video Art E.V

benefits, promises, ideology, your story. they are the message, but will your material be noticed and recalled when it matters, and can your website inspire and convert? we plan your communication, starting from the business and the content, and conceive strategy and content to win your audience over. it’s wrapped in a design that speaks in your brand’s voice. by using emotion and personality…

services / communication

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opening for a
business manager

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opening for a
ui/ux designer

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opening for a
senior designer